SERVICES · Starter ·Draft copy
Starter
The site most businesses need: a few pages that say plainly what you do, and a booking that fills the calendar without a phone call.
It opens already built as a Starter site; the price and a real start date arrive as you build it out.
As it comes
What you get
Foundation
Discovery & plan A working session on what the site has to do, who it is for, and what goes on each page.
- A working session, in person or on a call
- Sitemap and a page-by-page content plan
- What success looks like, written down
Design & build · 5 pages to start Designed from nothing and built to be fast on a phone.
- Custom design — no template
- Built for phones first, quick on a slow connection
- Accessible to WCAG 2.2 AA
- Search-friendly markup, speed checked before launch
Launch & handover Live on your domain, in your name, with the keys handed over.
- Domain, DNS and SSL
- Business email that lands (SPF, DKIM, DMARC)
- Hosting set up in your name
- A handover session and a written runbook
- The source code, yours to keep
Content
Admin you edit yourself Change the words and pictures without asking anyone.
- Edit pages, text and images without a developer
- Drafts, then publish
- Staff accounts with their own sign-in
Enquiry forms Every enquiry emailed to you and kept on file.
- Contact and enquiry forms
- Spam filtering
- Each enquiry emailed to you and kept in the admin
Booking
Online booking Clients pick a service and a time; you get the booking, they get the reminders.
- Services, durations and prices
- Your hours, breaks and buffers between appointments
- Confirmation and reminder emails
- Two-way sync with a Google or Outlook calendar
- Reschedule and cancel links
Growth
Search foundations Everything a search engine needs to understand the site.
- Titles, descriptions and share cards for every page
- Sitemap and structured data
- Google Business Profile connected
- Indexing and speed checked before launch
Privacy-friendly analytics Where visitors come from and what they do, without tracking them.
- Visits, sources and goals in one dashboard
- No tracking cookies
After launch
Launch support After launch, anything not working as specified is fixed — thirty days for a site, sixty for a store.
- Fixes for anything not working as specified
- Help with the admin while you settle in
When it needs more
What can be added
Each of these is chosen in the builder, where it says what it adds before you add it.
Content
- Copywriting Words for each page, written from the discovery session.
- Blog or news Posts you write and publish from the admin.
- More languages The whole site in another language, with a switcher.
- Content moved across Your existing pages and posts moved over and redirected, so nothing that already ranks is lost.
Booking
- Deposits at booking A deposit or full payment taken when the slot is booked — no-shows cost less.
- Bookings moved across Your clients and upcoming bookings brought over from the app you use now.
- Staff, rooms & classes Bookings across several people, rooms or locations, and classes with a place limit.
Orders
- Orders People order from your menu or list, and each order reaches you to confirm; they pay when it’s collected or delivered.
Payments
- Card payments Card checkout through the processor that fits where the business is registered.
- Payments account setup The business put on a processor that will actually take it — the application done with you.
- A second way to pay PayPal, or a regional gateway, beside the card processor.
Growth
- Newsletter sign-up Sign-ups flowing straight into your email platform.
- Your Google reviews Your real Google reviews, shown on the site and kept current.
Integrations
- WhatsApp chat A button that opens a WhatsApp chat with the business.
After launch
- Care plan Hosting, updates and small changes looked after, every month.
Never an add-on
In every build
Designed from nothing
No template and no theme. The design is drawn for this business and used by no one else.
Motion that means something
Movement that shows what changed and where you are — never decoration for its own sake, and it respects a reduced-motion setting.
Built for a phone first
Laid out for a phone before a desk, because that is where most of it will be read.
Quick on a slow connection
Speed is measured before launch, on the kind of connection people actually have.
Usable by everyone
WCAG 2.2 AA: keyboard, screen reader and contrast are part of the build, not an audit afterwards.
After you say yes
How it runs
Discovery & plan
A working session on what the site has to do, who it is for, and what goes on each page.
Design
The pages drawn from that plan, in a design made for this business and no other. Two rounds of revisions.
Build
The design built to be quick on a phone and readable to a search engine. One round of revisions.
Launch & handover
Live on your domain, in your name, with a handover session, a written runbook and the source code.
Launch support
For thirty days after launch, anything not working as specified is fixed.
Built like this
The work
Work built this way.
- Vanrox Group
A land surveying firm's website, built to turn a visitor into a booked site visit: a scheduling wizard on the firm's own calendar, a moderated review loop that sends the ask to Google, a blog, and an administration the staff run without a developer.
Never included
- Photography, and copywriting unless it is added
- Any tax that applies — prices are before it
- Third-party fees: domain, hosting, email, booking and payment providers bill you directly
- Changes after the launch-support window, unless on a care plan
It assumes
- Words and images for each page arrive before design starts
- Two rounds of revisions on the design, one on the build
- One person signs off each milestone
Before you ask
Questions
How many pages do I get?
As many as it needs, named from what you tell the builder. Five are in the price, and the builder shows what each one past that adds. Every page is designed for what it has to say, not duplicated from the one before it.
Can I change the words myself afterwards?
Yes. The admin is part of it: edit pages, text and images, keep them as drafts, then publish. Staff get their own sign-in.
Do you write the words?
Only if you ask for it. Copywriting is an add-on in the builder, written from the discovery session; otherwise the words are yours and the price assumes they arrive before design starts.
Can it take a deposit when someone books?
Yes. Deposits at booking is an add-on: a deposit or the full amount is taken when the slot is booked, and refunded automatically inside your cancellation window.
What happens to the site I have now?
Its pages and posts can be moved across and the old addresses redirected, so nothing that already ranks is lost. It is an add-on, priced by how many pages come with you.
Build out your scope.
Take out what you don’t need and add what you do. The price and the dates arrive as you go, dated against the work already booked.